PPC Marketing Specialist

Job Description

This role is responsible for driving qualified leads and brand visibility across the 401 Group of Companies, including Franchise Automotive Dealerships, 401 Auto Financing, CampMart, and Yamaha. The ideal candidate is a Google Ads Expert with a proven track record of managing complex search campaigns, optimizing for conversion, and leveraging AI to scale lead volume while maintaining a benchmark of Cost Per Lead (CPL) and presenting a continuous positive Return on Ad Spend.

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leaders in all aspects of who they aspire to be daily.

Location: 2200 Eagle Street North N3H 0A1 Cambridge, ON

Compensation: $70,000 - $90,000 per year

Full-Time | Monday–Friday

Responsibilities:

Google Ads & Search Engine Marketing (SEM)

• Develop and manage high-intent Google Ads campaigns (Search, Display, YouTube, and Performance Max) focused specifically on lead acquisition.

• Perform deep keyword research, manage negative keyword lists, and optimize Quality Scores to ensure maximum ad relevance and present a positive return on ad spend.

• Apply advanced bidding strategies and work with other departments and CRM providers to report on end conversion results

• A/B test ad copy, extensions, and landing pages to improve click-through rates and conversion rates.

AI Content Automation & Innovation

• Work with the team's lead on AI-powered tools to streamline ad copy generation and creative asset production.
• Collaborate with the team to Implement AI technologies to personalize messaging and automate repetitive marketing tasks.

Creatives

• Strong ability to communicate design needs for updated ad creatives to optimize Google lead generation strategies

• Diligently follow multiple OEM brand guidelines with both designs and ad copy

• Continuously seeking ways to improve the customer journey through ad designs and

Data Analysis & Performance Reporting

• Provide regular, insightful reports to the Marketing Director, focusing on lead quality, CPL, and conversion-to-sale metrics.

• Analyze campaign data to identify shifts in consumer behavior and make real-time strategic adjustments.

• Provide ongoing suggestions to improve results through landing page and website optimizations

• Provide monthly reporting to Brand Manager for co-op reimbursement purposes

Qualifications:

• Ideal candidate will have 3+ years experience in marketing, with at least 2+ years of dedicated experience managing Google Ads.

• Post secondary diploma or degree in Marketing, Communications, or a related field.

• Expert-level knowledge of Google Ads Manager and Google Analytics (GA4).

• Proficiency in Meta Business Manager and Google Tag Manager is an asset

• Experience working with a CRM systems and lead-tracking software

• Strong ability to interpret complex data sets and translate them into actionable growth strategies.

• Ability to craft compelling, high-converting ad copy and collaborate with the creative team on visual assets.

• Strong collaboration skills to work across various business lines (Financing, Automotive, Powersports, RV, and Marine) and work with other departments such as Sales to drive proven results

Why Join Us?

• The 401 Group of Companies is privately owned and 100% Canadian

• 40+ State-of-the-art facilities including a "Google-like" call centre and an 80,000 sq. ft. centralized service "Hub"

• Work with well-known brands and a collaborative team.

• Be the central link between technology, marketing, and operations.
• Make a direct impact on our online presence and customer experience.
• A fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks.
• Personalized coaching, mentoring, and training focused on both individual growth and team success.
• Empowering you to grow with meaningful career path planning and advancement opportunities.
• Health & wellness benefit enrollment opportunities
• Employee referral bonus opportunities
• Enjoy exclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop.
• Perkopolis Enrollment
• On-site Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

Apply Today

If you're detail-driven, tech-savvy, and ready to take ownership of our digital platforms, we'd love to hear from you.

This posting reflects a current and active opening.

#INDSALES

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, or

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.