Senior Digital Growth Specialist (B2B SaaS)

Job Description

At Agendrix, we’re building software that truly improves the daily lives of frontline workers and SMB managers. We develop a web and mobile HR SaaS platform used by 235,000+ users across thousands of workplaces, primarily in Canada and France.

Agendrix is a part of The Citation Group (UK): one of the leading international compliance and people management groups. While we benefit from being part of a larger organization, we operate with a high level of independence, our own roadmap, and a strong entrepreneurial mindset.

We’re a high performing team of 60 in a fast-growing company, with a strong product, and a culture that values ownership, experimentation, and execution. We are also preparing to launch our product under a different brand in a new market, making this a key moment to join the team and have real impact.

What we offer

• Salary between $90,000 and $110,000, based on experience
• 4 weeks of vacation from day one
• 10 wellness days
• Group RRSP with up to 5% employer matching
• Flexible work hours and 100% remote-friendly
• Group insurance (80–100% employer-paid)
• Telemedicine access (Dialogue)
• Home office allowance
• Sports allowance and partner perks
• MacBook Pro and premium work equipment
• Team activities and company-paid events throughout the year
• A fast-growing company that recognizes strong performance and offers real opportunities for growth
• A human-first management style with regular feedback cycles
• A culture that values learning, experimentation, and ownership

What we expect from you

As a Senior Digital Growth Specialist, you will report to the Marketing Growth Director and play a critical role in executing our multi-brand strategy and scaling our growth initiatives both in Canada and internationally. We're looking for a tech-savvy and self-driven individual contributor in a high impact marketing team.

Your main objectives

• Increase revenue through upsell and cross-sell strategies across email, in-app messaging, paid media, and website experiences
• Leading and executing SEO / AEO / GEO initiatives to ensure that our pages are visible, cited, and recommended by traditional and LLM-based search engines
• Lead and execute significant website changes, including new pages, structural updates, and conversion-focused improvements
• Drive scalable growth through PPC and paid social campaigns across multiple channels and markets
• Improve conversion rates across key acquisition and monetization funnels
• Continuously analyze results and iterate quickly on what works versus what doesn’t

This hands-on role is focused on delivery and active involvement in the work. You will build campaigns from A to Z, analyze results, iterate, and continuously improve performance.

We’re not looking for a people manager. We’re looking for a senior individual contributor who ships and closely works cross-functionally with the internal team and external consultants to deliver results.

Your day-to-day responsibilities

Growth & Revenue Execution

• Think, build, and execute upsell and cross-sell campaigns targeting existing customers
• Develop segmented and personalized lifecycle campaigns (in collaboration with the marketing team) to drive plan upgrades and feature adoption
• Identify and test growth opportunities across the full customer journey: acquisition, activation, adoption, upsell, and retention
• Run A/B tests and CRO initiatives to improve revenue impact and conversion efficiency

Website Leadership & Optimization

• Lead major website initiatives, including structural changes, new landing pages, and conversion optimizations
• Own and support website migrations from a marketing-technology perspective, from planning to execution, QA, and post-launch monitoring
• Work across WordPress and other CMS platforms, ensuring performance, scalability, and SEO integrity
• Create wireframes or functional page structures when needed (design handled by others)
• Collaborate closely with developers and stakeholders to ship changes efficiently

SEO and Answer Engine Optimization

• Work closely with the content team to strategize content calendar and ensure compliance with best practices for SEO and GEO
• Track LLM-search best practices and share insights with the marketing team to comply with rapidly evolving answer engine optimization landscape
• Measure and report on results of SEO and GEO efforts, benchmark against competitors and align it with the website leadership plans

PPC & Paid Social

• Own and optimize PPC and paid social campaigns across platforms such as Google, Bing, Meta (Facebook/Instagram), and other relevant channels
• Manage budgets, bidding strategies, targeting, and creative testing across multiple markets
• Continuously analyze performance to improve CAC, ROAS, and lead quality
• Identify and test new paid acquisition channels when relevant

Data, Analytics & Reporting

• Set up and maintain tracking using analytics and experimentation tools
• Analyze website, campaign, and funnel performance to identify opportunities and bottlenecks
• Create clear, actionable reports that connect initiatives to revenue and growth outcomes
• Drive continuous iteration based on insights and performance data

Cross-functional Collaboration

• Collaborate with product teams to align growth initiatives with feature launches and roadmap priorities
• Work closely with sales and customer success to ensure messaging and revenue alignment
• Act as a senior growth reference within the marketing team and contribute best practices

What you bring to the table

Experience & skills

• 7+ years of experience in B2B SaaS digital marketing
• Proven experience driving upsells, cross-sells, and revenue growth
• Strong hands-on experience managing PPC and paid social campaigns
• Solid hands-on experience leading website migrations and major CMS initiatives
• Strong technical marketing foundation (tracking, CRO, experimentation)
• Comfortable creating wireframes and working with developers (without being a designer)
• Highly analytical, data-driven, and focused on measurable results
• Experience in executing paid and lifecycle marketing campaigns in both English and French
• Experience with front-end and back-end languages is an asset

Tools & mindset

• Comfortable working with a variety of martech tools, such as HubSpot, Customer.io, Intercom, Ahrefs, Google Analytics, ChatGPT or Claude and similar platforms
• Bonus points for SQL, Supermetrics, Looker Studio experience
• Self-driven learner with an eagerness to automate, cut waste, and use AI to boost productivity
• Strong experimentation mindset with A/B testing and CRO experience
• Autonomous, proactive, and accountable
• Comfortable operating in fast-paced, evolving environments
• Curious, pragmatic, and biased toward execution

Languages

• Fluent in both English and French, written and spoken

How to apply

Forget generic cover letters, attach a short document or link that covers the following.

Tell us:

• What you enjoy (and dislike) in a work environment
• What motivates you outside of work
• Have you tried to vibe code anything (for work or fun)? If yes, briefly share your experience and outcomes.
• Examples of international growth, PPC, website, or revenue-driven projects you’re proud of

Written or video, both are welcome.

Please include your LinkedIn profile.

Only selected candidates will be contacted.