Senior Product Owner, Demand Generation & Activation

Job Description

Senior Product Owner, Demand Generation & Activation

Join to apply for the Senior Product Owner, Demand Generation & Activation role at Export Development Canada | Exportation et développement Canada

Position: Senior Product Owner, Demand Generation & Activation

Employment Type: Permanent

Location: Hybrid work environment; Ottawa headquarters eligible for this role. Relocation assistance available for eligible candidates.

Compensation: Marketing Generalist 18: Salaries typically range from $94,664 to $126,219 annually, plus a performance-based incentive (based on qualifications and experience).

About EDC

Export Development Canada (EDC) empowers Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

What You Will Be Doing

• Strategic Planning & Alignment: Activate and communicate the team’s goals and vision, ensure adherence across all team members; collaborate with the team manager to scope and prioritize initiatives and align quarterly backlogs with business objectives; prepare for and participate in Business Review Planning (BRP), building quarterly backlogs, defining dependencies, and collaborating with other marketing Product Owners.
• Backlog Management: Manage and maintain the product backlog, prioritize work according to business objectives and strategy; scope work descriptions with clear objectives, Definition of Ready (DoR), and Acceptance Criteria; lead backlog refinement sessions to ensure clarity and business value.
• Collaboration & Coordination: Manage scaled delivery of work with dependent teams; work with stakeholders to manage operational intake for prioritized initiatives; identify and raise dependencies and roadblocks and help resolve them as needed.
• Agile Event Participation: Actively participate in Scrum events, including sprint planning, daily stand-ups, sprint reviews, and retrospectives.

What We Are Looking For

• Undergraduate degree in a relevant field (e.g., Business, Marketing, Communications).
• Minimum 7 years experience in marketing and demand generation or related field.
• Significant experience in Project Management, leveraging Agile or related methodology.
• Ability to build and maintain strong relationships with internal and external stakeholders, fostering collaboration and alignment.
• Strong communication and interpersonal skills.

What Will Make You Stand Out

• Bilingual in English and French.
• Presentation/storytelling skills.
• Experience working with creative and event agencies.
• Experience leading complex B2B marketing demand generation programs with multiple deliverables.

Eligibility

EDC is committed to Fair Employment Practices and preference will be given to candidates who are able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world. Apply today!

Want to learn more about EDC? Check our website here: https://www.edc.ca

EDC’s Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community. Your application must clearly demonstrate how you meet all the requirements. We thank all applicants for their interest in a career at EDC; however, only those selected for an interview will be contacted. We may consider qualified candidates for similar roles at this level within EDC.

EDC recognizes that disclosure of accommodation needs can be a personal matter. We are committed to confidentiality and ensuring accommodations support your needs. For accommodation requests, please contact accessibility@edc.ca.

Posting Date: Dec 5, 2025, 9:33:47 AM

Primary Location: Ontario-Ottawa

Job Type: Permanent • Schedule: Full-time