Senior Online Advertising Specialist

Job Description

<p> </p><p><strong>Job Title:</strong><span> </span> Senior Online Advertising Specialist </p><p><strong>Location:</strong><span> </span> Mississauga, ON </p><p><strong>Job Type:</strong><span> </span> Full-time, Permanent, Hybrid </p><p><strong>Compensation:</strong><span> </span> $70,000.00 base salary plus an uncapped commission of $80,000.00+ </p><p>If you'd like to be considered for this role, please submit your application through the portal or email your resume to<span> </span><strong> </strong><a href="mailto:hr@nri-isd.com" target="_blank"><strong>hr@nri-isd.com</strong></a> </p><p><strong>About Us</strong> </p><p>At NRI Industrial Sales Inc., our mission is to support a sustainable and efficient global </p><p>industrial supply chain. As a stocking distributor with over 1 million hard-to-find industrial </p><p>parts, we assist integrators and suppliers in mitigating shortages and addressing </p><p>extended lead times. Our longstanding partnerships with tier 1 enterprises have </p><p>positioned us as a reliable global source for new, used, and obsolete industrial parts, </p><p>equipment, and machinery. </p><p><strong>Position Summary</strong> </p><p>NRI Industrial Sales is seeking a highly skilled and performance-driven PPC Specialist </p><p>to lead our digital campaigns and drive qualified B2B and B2C leads. The successful </p><p>candidate will be responsible for the full lifecycle of digital advertising — from strategy </p><p>development and implementation to monitoring, optimization, and ROI analysis. </p><p>This role requires proven expertise in running high-converting campaigns, especially in </p><p>the U.S. market, across platforms such as Google Ads, Bing Ads, LinkedIn Ads, and </p><p>display networks. You will collaborate closely with designers, developers, and marketing </p><p>team members to build effective landing pages and digital experiences that align with </p><p>advertising goals. </p><p>A working knowledge of web development and the ability to A/B test creatives and user flows is a must-have. </p><p><strong>Key Responsibilities</strong> </p><ul><li>Develop, implement, and manage PPC campaigns across Google, Bing, LinkedIn, and other paid channels. </li><li>Monitor campaign performance, analyze KPIs, and optimize toward key business outcomes. </li><li>Write compelling ad copy and align messaging to industrial B2B and B2C audiences. </li><li>Collaborate with creative and web teams to develop high-performing landing pages. </li><li>Conduct A/B testing on ads and landing pages to optimize conversions. </li><li>Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, Hotjar, and SEMRush for campaign tracking and analysis. </li><li>Stay updated on industry trends, search engine updates, and digital marketing innovations. </li><li>Report on performance and make data-backed recommendations to improve ROI. </li></ul><p><strong>Qualifications</strong> </p><ul><li>Bachelor's degree in Marketing, Digital Advertising, Communications, or a related field (preferred). </li><li>Minimum 5 years of hands-on experience running digital advertising campaigns with proven ROI success, especially in the U.S. market. </li><li>Demonstrated expertise managing Google Ads, Bing Ads, LinkedIn Ads, and programmatic/display advertising. </li><li>Strong understanding of conversion rate optimization (CRO) and landing page best practices. </li><li>Working knowledge of HTML/CSS, basic JavaScript, or CMS-based editing. </li><li>Proficiency with GA4, Google Tag Manager, Hotjar, SEMRush, or similar analytics tools. </li><li>Strong copywriting and communication skills. </li><li>Ability to work independently and thrive in a fast-paced, performance-focused environment. </li></ul><p><strong>What We Offer</strong> </p><ul><li>Life Insurance </li><li>Extended Health Care </li><li>Dental Coverage </li><li>AD&D Insurance </li><li>Access to Lumino Health Virtual Care </li><li>RRSP with company matching </li></ul><p><strong>Diversity, Equity & Inclusion</strong> </p><p>At NRI Industrial Sales, we are committed to fostering a diverse, equitable, and inclusive workplace. </p><p>We welcome applications from candidates of all backgrounds, identities, and experiences. </p><p>We believe that varied perspectives strengthen our team and drive innovation. </p><p>If you require accommodations during the application process, please let us know.</p><br /><br /><p><br /></p><br /><br /><p><strong>Compensation details:</strong> 70000-70000</p><br /><br /><br /><br /><p>PIa8a95204a91a-34600-38493451</p>