Paid Media Specialist - Google Ads Expert

Job Description

<h3>Job Description</h3><p>Job Description<p>Company Description<br><br><p><strong>About Linen Chest</strong><br /> Linen Chest is one of Canada’s leading home goods retailers, known for exceptional quality, personalized service, and a curated selection of products for every room in the home. We operate with a passion for delivering beautiful living solutions and creating a memorable customer experience—both in-store and online.</p><p>We are looking for an <strong>experienced Paid Media Specialist</strong> with proven expertise in <strong>Google Ads</strong> to take ownership of our paid campaigns and push them to the next level. This role is ideal for a strategic thinker who combines analytical precision with creative testing and thrives in a results-driven environment.</p>Job Description<br><br><p><strong>Key Responsibilities</strong></p><ul><li><strong>Strategic Campaign Leadership</strong><ul><li>Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.</li><li>Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value.</li></ul></li><li><strong>Optimization & Innovation</strong><ul><li>Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights.</li><li>Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.</li><li>Stay ahead of Google Ads innovations and industry trends.</li></ul></li><li><strong>Analytics, Insights & Reporting</strong><ul><li>Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions.</li><li>Deliver actionable recommendations and growth strategies to the Marketing Director.</li></ul></li><li><strong>Collaboration</strong><ul><li>Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions.</li><li>Integrate Google Ads within omnichannel marketing initiatives.</li></ul></li><li><strong>Budget Management</strong><ul><li>Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous ROI improvement.</li></ul></li></ul>Qualifications<br><br><p><strong>Qualifications</strong></p><ul><li>3+ years of <strong>hands-on, high-budget</strong> Google Ads management experience in e-commerce or retail.</li><li>Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset.</li><li>Expertise in PPC, attribution models, conversion tracking, remarketing, and audience segmentation.</li><li>Proficient in GA4, Google Tag Manager, and data visualization tools.</li><li>Strong analytical and problem-solving skills.</li><li>Bilingual (English/French) preferred, but not mandatory.</li></ul><p><strong>Work Arrangement</strong></p><ul><li><strong>Remote-first</strong> role with <strong>1 day per week required in-office</strong> at our <strong>Laval, QC</strong> headquarters for collaboration and team alignment.</li></ul><br><br>Additional Information<br><br><p><strong>Why Join Us</strong></p><ul><li>Competitive salary.</li><li>Comprehensive benefits package.</li><li>Employee discounts on Linen Chest products.</li><li>Flexible, collaborative work environment with remote convenience.</li><li>The opportunity to lead impactful campaigns for a respected Canadian retail brand.</li></ul></p></p>