Industry Marketing Manager

Job Description

<p><h3>Overview</h3><p>INDUSTRY MARKETING MANAGER. Come join the largest supplier of automation and reliability solutions in our region. Discover what we can offer you and be the voice that cultivates innovative ideas to help industry thrive in Eastern Canada.</p><p><b>Industry Marketing Manager</b> is a strategist focused on one or more business sectors, responsible for crafting, aligning, and executing marketing plans that integrate the needs and initiatives of the Sales, Product, and Marketing teams for specific vertical markets (e.g., mining, pulp & paper, oil & gas, chemicals, pharmaceuticals). The IMM drives demand through targeted, data-driven, and technically accurate tactics, as well as thought leadership content that empowers sales teams and positions the company as a trusted leader. Success relies on close collaboration with internal teams to reflect business unit priorities, market realities, and customer needs. The IMM works in synergy with core marketing functions to deliver consistent and impactful campaigns.</p>
<h3>Responsibilities</h3>
<ul>
<li>Plan and lead industry-specific marketing campaigns aligned with growth objectives.</li>
<li>Develop go-to-market (GTM) strategies for new solutions launches by industry, in alignment with Strategic Growth Managers.</li>
<li>Act as a marketing advisor to Sales teams within assigned industries.</li>
<li>Partner with Industry Sales Managers to align industry priorities with marketing planning and execution.</li>
<li>Collaborate with core functions (digital, studio, communications & events, brand) to execute key tactics.</li>
<li>Serve as the central point of contact for marketing within industry groups.</li>
</ul>
<h3>Content & Thought Leadership</h3>
<ul>
<li>Create technically accurate, digestible content in partnership with internal SMEs across business units and sales groups (e.g., posts, whitepapers, articles).</li>
<li>Position content as thought leadership to elevate the company’s industry profile, serving as the content expert within the Marketing team.</li>
<li>Translate technical details into clear, customer-relevant messaging in collaboration with product experts.</li>
</ul>
<h3>Market Research, Insights & Data Ownership</h3>
<ul>
<li>Build comprehensive market reports to inform strategy and execution.</li>
<li>Stay ahead of industry trends, regulatory shifts, and emerging technologies.</li>
<li>Maintain a deep understanding of market dynamics, customer pain points, and competitive landscape.</li>
<li>Own and optimize the customer journey for assigned industries.</li>
<li>Ensure data accuracy for market insights, reporting, and decision-making.</li>
</ul>
<h3>Sales Enablement & Customer Improvement</h3>
<ul>
<li>Provide strategic sales tools, playbooks, and assets tailored to industry needs.</li>
<li>Participate in customer improvement processes to align marketing with client expectations and feedback.</li>
<li>Support Sales with strategic guidance across the full range of activities.</li>
</ul>
<h3>Events</h3>
<ul>
<li>Represent the company at industry events, conferences, and customer meetings.</li>
<li>Partner with events and communications teams to deliver impactful industry-specific activities.</li>
<li>Be available to travel outside normal business hours, including weekends, for specific events.</li>
</ul>
<h3>Essential Skills And Qualifications</h3>
<ul>
<li>Bachelor’s degree in Marketing, Business, Communications, or related field.</li>
<li>5+ years in B2B or industrial marketing, with proven industry-specific strategy experience.</li>
<li>Understanding of industries such as pulp & paper, mining, oil & gas, manufacturing, or similar.</li>
<li>Experience with Pardot and digital marketing tools.</li>
<li>Project management tools experience (e.g., Asana, Monday).</li>
<li>AI-based marketing tools; Digital Asset Management (DAM) tools; Analytics platforms (Power BI is an asset).</li>
<li>CRM tools knowledge (Salesforce is an asset).</li>
<li>Written and verbal communication skills in French are required.</li>
<li>Written and verbal communication skills in English would be considered an asset.</li>
</ul>
<p>WORK LOCATION: Kirkland, QC, some travel required</p>
<h3>About Us</h3>
<p>Laurentide’s purpose is to help industry thrive in Eastern Canada. Our values emphasize Customer Centricity, Collaboration, People Matter, Hunger & Passion, Health, Safety & Environment, and Trust & Reliability. We empower people and advance industry through integrity and a focus on customer success.</p>
<ul>
<li><b>Seniority level</b>: Mid-Senior level</li>
<li><b>Employment type</b>: Full-time</li>
<li><b>Job function</b>: Marketing and Sales</li>
<li><b>Industries</b>: Industrial Machinery Manufacturing</li>
</ul>
<p>Note: In accordance with Bill 96, this job requires English proficiency to serve clients in Atlantic Canada and interact with US suppliers, ensuring effective communication and operational efficiency.</p></p>
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