Director of Marketing And Community Relations
Job Description
Company Description
Ideal Caregivers 4 U has proudly expanded its compassionate and dependable care services to the Oshawa and Whitby areas. Our team provides a wide range of personalized support, including dementia and Alzheimer's care, companionship, respite, personal health assistance, palliative care, and more. We are dedicated to offering tailored care, whether short-term relief or long-term support, to accommodate the unique needs of each individual. As we build connections within the local community, we remain committed to enhancing the quality of life for those we serve through trusted and professional caregiving services.
Overview:
The Marketing/Community Relations primary responsibility is to serve as a brand ambassador who generates awareness, visual and social media buzz, secures referral partnerships, and aids in the net increase of billable hours. These include, but are not limited to:
Establish strong referral partnerships
Identifying new customer lead sources
Supporting sales and lead generation efforts.
Creating promotions.
Compiling lists describing our organization's offerings.
Developing and managing advertising campaigns.
Creating and maintaining successful client referral sources.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.
Directing, planning, and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Evaluating competitors.
Working together with the social media team to ensure consistency in all marketing and community events.
Community Engagements
Brand Ambassador
Weekly Reporting
of New Contacted Referral Sources
of New Appointments and Events scheduled
of previous weeks appointments missed
Total number of referrals from established referral sources
How to Apply
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Frequently Asked Questions
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This role is with Ideal Caregivers 4 U Oshawa in Oshawa.
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