Digital Marketing Specialist

Job Description

Job Description

Job Description

Salary:

CLV Group is a premier Canadian real estate firm specializing in the acquisition, development, and management of high-quality real estate assets. We deliver exceptional returns by aligning strategic acquisitions with expertly executed developments, innovative asset management, and operational excellence. Our consistent performance is no accident - its driven entirely by the strength of our people.

What truly differentiates CLV is our belief that real estate can, and should, be a force for good. Were not just in the business of buildings; were in the business of building better communities. From office-to-residential conversions to mixed-use developments, we approach every project through a lens of sustainability, impact, and long-term value.

Our culture is rooted in passion, purpose, and a strong sense of community. We cultivate thriving environments where residents, businesses, and neighborhoods flourish. Philanthropy and social responsibility are embedded into our DNA, ensuring that as we grow, so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.

CLV is at a pivotal moment of expansion. With aggressive growth projections and a robust pipeline of projects, we are actively scaling across all areas of our business. For investors, that means strong fundamentals and long-term value creation. For top-tier talent, it means meaningful work, career growth, and a chance to be part of something transformative.

If you are a professional looking to build a rewarding career in real estate - CLV Group offers an unparalleled opportunity to grow, contribute, and make a lasting impact.

Learn more about our upcoming acquisition here

https://renx.ca/interrent-reit-agrees-to-4b-acquisition-by-clv-group-gic

Learn more about our upcoming development projects here
https://www.clvgroup.com/our-platform/development/

As CLV Group continues to scale into one of Canadas fastest growing real estate companies, digital performance plays a direct role in leasing velocity, revenue growth, and competitive positioning across our portfolio. We are pleased to confirm a new opportunity for a Digital Marketing Specialist to join our highly respected, top performing marketing team.

Our marketing team is known for high standards, strong execution, and measurable business impact. We are looking for a high performer who will contribute to that momentum and take shared responsibility for the teams continued success.

This role is designed for someone who is deeply committed to their craft. You are analytical, technology forward, and motivated by results. You care about performance, efficiency, and building systems that scale. You are energized by data, automation, AI driven tools, and continuous optimization. You understand how marketing performance directly influences leasing outcomes and overall portfolio performance.

You will begin by auditing, refining, and strengthening our digital ecosystem across campaigns, analytics, and website performance. As you get up to speed, you will play a key role in aligning marketing strategy with leasing goals, ensuring digital investment drives measurable business results.

In addition to the duties typically expected of a seasoned digital marketing professional, responsibilities will include:

• Lead the audit, clean-up, and optimization of existing digital campaigns, property listings, analytics, and reporting frameworks.
• Manage and maintain scheduled marketing performance reports to present to management and leasing teams.
• Manage and optimize integrations with external partners.
• Oversee and allocate the marketing budget to ensure alignment with leasing goals and property performance targets.
• Audit and strengthen the digital lead generation strategy and CRM processes, ensuring strong cost-per-lead (CPL) and conversion rates.
• Develop and execute multi-channel campaigns across real estate listing platforms (Rentsync, Rentcafe, ILS) GA4, Google Ads, Meta Ads and more.
• Manage and optimize Google Adscampaigns and other paid media for ROI, lead volume, and conversion growth.
• Oversee Google Analytics dashboards, transforming complex data into actionable recommendations that impact leasing goals.
• Drive SEO initiativesto strengthen organic visibility and outperform competitors in rankings.
• Ensure the website and property pages are optimized for speed, updated content, user experience (UX) and correct lead to lease processes.
• Deliver competitive intelligenceby monitoring industry trends, analyzing competitor campaigns, and providing insights that guide both marketing and leasing strategies.
• Partner with the leadership team to present data-driven insightson market conditions, consumer behaviour, and campaign performance.
• Integrate AI-powered analytics, automation, and personalization toolsto enhance efficiency, targeting, and reporting.
• Lay the foundation for a future digital marketing growth, setting standards, building processes, and mentoring talent as the function expands.

Qualifications

Three plus years of digital marketing experience with deep hands on expertise in Google Ads and Google Analytics
Proven experience managing performance campaigns with measurable ROI outcomes
Strong working knowledge of CRM systems and data driven reporting
Demonstrated expertise in lead generation strategy and conversion optimization
Experience in real estate, rentals, hospitality, or other high competition industries is an asset
Advanced analytical skills with the ability to interpret complex data and influence business decisions
Experience using AI driven marketing tools such as automated bidding, predictive analytics, or personalization engines
Google Ads and Analytics certifications preferred

High ownership mindset with the ability to operate in a fast paced, growth oriented environment

We know, that's a long list! Truly if you are passionate, love what you do, and are a culture builder, we can't wait to meet you to discuss this opportunity further.

Most importantly, we are a small yet mighty team. This is a roll up your sleeves, help where needed role. We show up for one another, pitch in when required, and support each others success. We are looking for a teammate who will contribute wherever needed, just as this team will do for you when you need it.We are also looking for someone who will actively help us shape a high functioning, high performing, and high value culture at CLV. Someone who understands that we influence who we become.

This role is based in our offices five days a week, giving you the opportunity to work closely with your colleagues, learn from experienced professionals, and grow in a highly engaged team environment.

The approximate salary range for this role will depend on what you bring to the table. Final compensation will be determined based on a variety of factors including market competitiveness, skills, experience, educational attainment, professional designations, internal equity, and other job related requirements. We recognize that individuals bring different skill sets, strengths, and career experiences, and we encourage candidates at all stages of their career to apply. If your experience or compensation expectations differ from the posted range, we still welcome your application, as we value potential, growth, and the unique contributions each person can bring to CLV Group, and will pay competitively.

Learn more about our working at CLV here:https://www.clvgroup.com/careers/talent-and-culture/

We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email tohr@clvgroup.comand let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.

Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.

We are committed to ensuring a fair and transparent recruitment process. We sometimes use artificial intelligence (AI) tools in the initial step of the recruitment process to find candidates and compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.

Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.

Only selected candidates will be contacted. No phone calls please.

We appreciate your interest in exploring an opportunity with CLV Group!