Creative Marketing & User Acquisition Specialist (Remote)

Job Description

<h3>Job Description</h3><p>Job Description<p><strong>About Us</strong><p>At <strong>Puzzle Cats</strong>, we&#39;re passionate about crafting mobile games that captivate players and inspire them to play for generations. We push the boundaries of mobile gaming by blending creativity, innovation, and AI-driven insights to create unforgettable experiences.<br /></p><p>Our marketing team plays a <strong>crucial</strong> role in ensuring our games reach the right audienceand we believe the best way to do that is through <strong>exceptional, high-performing ad creatives.</strong></p><p></p><strong>About the Role</strong><p>We&#39;re looking for a <strong>Creative Marketing & User Acquisition Specialist</strong> who lives and breathes <strong>viral video content</strong> and <strong>data-driven experimentation</strong>. If you have a deep understanding of <strong>what makes people stop scrolling, engage, and install</strong>this role is for you.<br /></p><p>Your mission will be to <strong>ideate, create, and iterate on thumb-stopping video ads</strong> that drive millions of installs across platforms like <strong>TikTok, Facebook, Instagram, YouTube, and Snapchat.</strong> You&#39;ll have the freedom to experiment, analyze, and optimize ad performance in <strong>real-time</strong>, leveraging data and creativity to craft videos that truly resonate.</p><p></p><strong>What You&#39;ll do</strong><p><strong>Create High-Performing Video Ads</strong></p><p>Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms.</p><p>Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.</p><p><strong></strong></p><p><strong>Test & Optimize for Maximum Impact</strong></p><p>Rapidly iterate on video concepts, A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.</p><p>Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates.</p><p><strong></strong></p><p><strong>Analyze Performance & Adapt</strong></p><p>Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones.</p><p>Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency.</p><p></p><p><strong>Stay Ahead of Trends & Virality</strong></p><p>Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts.</p><p>Conduct competitor research to identify trends and creative strategies that can be adapted to our ads.</p><p>Think outside the boxdon&#39;t just follow trends, create them.</p><strong></strong><strong>What You Bring</strong><p><strong>Video-Editing & Production Expertise</strong></p><p>Strong hands-on skills with Adobe Premiere, After Effects, CapCut, or similar tools for editing, sound design, and animation.</p><p>Bonus points if you&#39;ve worked with Figma for ad concepting or have experience with AI-powered editing tools.</p><p></p><p><strong>Creativity with a Performance-Driven Mindset</strong></p><p>A strong instinct for what makes content go viralfrom the first frame&#39;s hook to the pacing, effects, and emotional triggers.</p><p>A portfolio of highly engaging digital video ads or short-form content (TikTok/Reels/Ads that performed well).</p><p></p><p><strong>Data-Driven Decision Making</strong></p><p>Experience running A/B tests on ad creatives and making optimization decisions based on CTR, CPI, and ROAS.</p><p>Comfort working with ad dashboards, analytics, and marketing performance data.</p><p></p><p><strong>Agility & Experimentation</strong></p><p>Ability to quickly prototype and test new video concepts at scale.</p><p>Comfortable working in a fast-paced, experimental environment where rapid iteration is key.</p><p></p><p><strong>What We Offer</strong></p><p><strong>Creative Freedom</strong> You&#39;ll have the chance to experiment with new ad concepts and strategies to find <strong>what works best.</strong></p><p><strong>Remote-Friendly Work Environment</strong> Work from anywhere while staying connected to a high-energy, collaborative team.</p><p><strong>Growth & Learning Opportunities</strong> Stay ahead of the curve with access to training, conferences, and industry events.</p><p><strong>A Fun, Gaming-Centric Culture</strong> Work with a passionate team that loves games as much as you do!</p><p>-------------------------------------------------------------------------------------</p><p><strong>Please note:</strong> Puzzlecats will only contact you using emails from @puzzlecats.com. We do not request personal information such as SIN, banking details, or government ID until a formal offer has been issued and signed. If you receive messages from another domain or asking for personal details early, please treat them as suspicious and let us know.</p><p>-------------------------------------------------------------------------------------</p></p></p>