Brand Director / General Manager

Job Description

<p><h3>Overview</h3><p>Our client, a vertically integrated Canadian company, is growing two fast-rising sleepwear and lifestyle brands. They’re entering an exciting new phase and are looking for a <b>Brand Director / General Manager</b> to lead the charge. This is a rare opportunity to take full ownership of brand strategy, product development, sales growth, and P&L management. With strong wholesale traction, in-house design and production, and a renewed focus on e-commerce, the foundation is in place — now they need a strategic, hands-on leader to drive it forward.</p><h3>Base pay range</h3><p>$100,000.00/yr - $120,000.00/yr</p><h3>Location and employment details</h3><p>Full-Time | On-Site | Markham, Ontario</p><p><b>IS2 Thornhill | 905 918 5050 | Suite 36, 100 Steeles Ave W | Thornhill, ON</b></p><h3>Key Responsibilities</h3><ul><li>Brand & Product Strategy: Lead seasonal product line planning (Spring/Fall); collaborate with the in-house design team on silhouette, fabric, and colour direction; shape brand positioning, pricing, and product assortment; ensure all creative and merchandising decisions align with commercial goals; drive wholesale growth with department stores, independents, and online retailers; oversee e-commerce strategy including Shopify performance and customer journey; explore new retail formats such as pop-ups and shop-in-shops; manage a lean, multi-functional team across product, sales, and digital; work closely with company leadership and the internal manufacturing/ops team; monitor performance metrics, manage budgets, and own full P&L responsibility.</li></ul><h3>Qualifications</h3><ul><li>7+ years of experience in fashion, apparel, or lifestyle brand leadership</li><li>Proven success in both wholesale and e-commerce environments</li><li>Strong understanding of product development cycles and merchandising strategy</li><li>Commercially minded with creative instincts — not a designer, but a creative operator</li><li>Entrepreneurial, hands-on, and comfortable in a fast-paced, high-accountability role</li><li>Must be based in the GTA and able to work on-site full-time in Markham, Ontario</li></ul><p><b>Seniority level</b>: Not Applicable</p><p><b>Job function</b>: Management</p><p><b>Industries</b>: Apparel Manufacturing and Retail Apparel and Fashion</p><p>Referrals increase your chances of interviewing at IS2 Workforce Solutions by 2x</p><p>Sign in to set job alerts for “Brand Director” roles.</p><p>We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.</p></p>
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